Music Video Research - Student Videos (6)

This music video is an A grade. They used lighting really well on a very good quality camera and the camera follows the action to make it look effective. There is really believable acting by all actors and the actors in the location match what they are acting about as its all relevant. They used a time lapse and different focuses which looks effective and professional and the lip syncing is matched perfectly. The different fast and slow shots work very well to the music furthermore the use of simple short videos to complete the video looks really good. The clothes are fairy bland which works very well as it doesn't draw too much attention away and doesn't look informal and make up looks very real e.g. fake blood. They didn't make a completed narrative so it was easy to follow and match. At the end the video fades into black for a couple of seconds and it looks like an actual music video because of this. This particular music video got full marks which is an A grade which I would agree with due to the advanced editing, use of camera angles and excellent narrative.

It has an average camera quality which doesn't make it look very professional. The beginning is messy and it could have sync better with song and the scenes are too different to place together
The camera works well with the music to help compliment the action if what the people are doing e.g. football however it still doesn't sync with the music beat. Furthermore it follows the actors very well and moves with them. The acting is fair believable however there is no lip syncing which makes it less like a music video. The narrative is very well assembled and clear. By having a separate scene in the dark is good to see his emotions which looks very effective and keeps it interesting to watch. The lighting they use in the separate scene look very good as well. Also there are a range of camera angles which helps this as well. The clothing suits the scene as it matches the actors age and looks formal for a music video. I would give this music video a high C due to its creativity however the construction was poor.

This music video is the has the lowest score out of the three videos. I think that the quality of the music video made the video to be worse that it seems. This is due to the poor camera quality. Although the lip syncing is in good the acting does not support it as its not very believable. Furthermore the dancing doesn't isn't hat good which again makes the video look not very professional and awkward. There is a good build up and camera angles in the beginning to show facial expressions by using close ups. There is also change of colours and tones which looks good as it links with the narrative but could have been better used e.g. more use of colours that represent it like red for love rather than purple. There is a creative narrative and it does fit the type of song however it does become a bit tedious due to the lack of relative locations like the woods. On the chorus I think they could have used the dancing more to show the faster pace and lively nature of the song and the editing could be fast short shots to help match the music. I think the clothing is appropriate but it could have been slightly more formal as it is a music video, as the jackets and boots look a bit naive. I would I've this music video a grade of a low C due to the basic skills demonstrated.

Learning Comments
By looking at these videos I have learnt that the best genres are the ones that are upbeat. This is because you can edit the video to match the beat of the music, also there can be a clear contrast in the video if the music tempo changes which will make it look more interesting. The genres that I could consider is pop, dance and electronic. I also feel that the more bland the clothes the more effective due to the video looking formal and not messy. Also I feel the editing and camera angles are really important as its a music video the more versatile the more interesting the video, by looking at the previous students videos. To do this I could experiment with high and low angles, extreme close ups and even use a range of special effects.